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How circular 3StepIT got a foot in the door of the public market, with Sales Manager Dick Hellströmer

How circular IT supplier 3StepIT encouraged public buyers to procure in new ways – and won its first tenders.

Portrait of podcast guest Dick Hellströmer, on how circular 3StepIT entered the public market

Please note: this podcast episode is for the Swedish market and is in Swedish.

How do you get the public sector to think in new and sustainable ways when it has procured the same way a hundred times before?

Join us as Dick Hellströmer, Sales Manager at 3StepIT, explains what they, as a somewhat unconventional supplier, have done to get a foothold in the public market.

3StepIT sells circular IT lifecycle management and has had to influence how the public sector designs its tenders just to be able to submit a bid. Now they’ve come a long way – and want to share how they did it!

Listen as Dick talks about:

  • How 3StepIT successfully encouraged the public sector to dare to procure in new ways and think new and sustainable

  • How 3StepIT won its first tenders

  • How they built their public sector sales team from scratch

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Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.

Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.

Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.