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Influence and communicate effectively to sell more, with expert Johan Svedberg

Procurement lawyer Johan Svedberg on common bid mistakes, proactive sales and using procurement law to win more deals.

Portrait of podcast guest Johan Svedberg, on influencing and communicating effectively to sell more

Please note: this podcast episode is for the Swedish market and is in Swedish.

Sharpen your strategies with pro Johan Svedberg, a procurement and commercial lawyer who helps companies win more public contracts through his own firm, Procbid.

We get sharp tips on influencing the public sector customer through the right communication, proactive sales, smart ways to use the law to your advantage, and how both large and small organisations can strengthen their sales to the public sector.

Listen as Johan talks about:

  • Common mistakes in the bid process – and how you can do better

  • Smart ways to communicate effectively to influence and sell more

  • How you can use procurement law to win more deals

  • And much more!

Read more about Johan and his work at procbid.se and on LinkedIn.

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Search for Sälj med anbud in your favourite podcast app to find it.

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Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.

Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.

Built with passion in Stockholm

Sweden.

Tegnérgatan 38, 113 59, Stockholm, Sweden © 2026 Tendium, All rights reserved.