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Resources
Explore our e-books and webinars – made to help you succeed in B2G sales.
Report: Public IT Procurements in Sweden 2025
In this report we present statistics on Swedish public procurements of IT services and products published during 2025.
Grow your public sector sales. Skip the hassle.
Read the free e-book to learn how to win more public sector contracts with smarter workflows and stronger bids.
The Swedish Public Procurement Architecture Market
After tough times, signs of stabilisation are emerging. In this report we present the trends in the private and public architecture markets.
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Report: Public IT Procurements in Sweden 2025
Welcome to our webinars - learn how to boost public sector sales
Find upcoming webinars in Swedish, Norwegian and Finnish, or watch on demand.
Grow your public sector sales. Skip the hassle.
Learn how to win more public sector contracts with smarter workflows and stronger bids.
Report: Swedish Public Procurement 2024
Discover how public procurement has developed despite the pandemic and inflation – and the trends shaping the market right now.
How Hifab increased its utilisation rate through more efficient bids, with Michaela Reali
Michaela Reali of Hifab on how more efficient bid processes led to higher quality scores and a higher utilisation rate.
Influence and communicate effectively to sell more, with expert Johan Svedberg
Procurement lawyer Johan Svedberg on common bid mistakes, proactive sales and using procurement law to win more deals.
How circular 3StepIT got a foot in the door of the public market, with Sales Manager Dick Hellströmer
How circular IT supplier 3StepIT encouraged public buyers to procure in new ways – and won its first tenders.
Recipes for success in public sector sales, with bid consultant Maria Hägnander
Bid consultant Maria Hägnander on the keys to public sector sales, the most common mistakes and where to start improving.
The Swedish B2G Market for MedTech
Public spending on medical technology remains at pandemic levels. See the top medtech suppliers, the biggest buyers and the latest trends.
From 0 to SEK 1.3 billion, with KeyMan CEO Mats Mårtensson
KeyMan CEO Mats Mårtensson on growing from zero to SEK 1.3 billion in revenue – with half of it from public contracts.
The Swedish B2G market for construction companies
Public construction rose 9% in 2023. See the top building contractors, the biggest public buyers and the latest market trends.
The Swedish Public Procurement Architecture Market
After a tough few years, the architecture market is stabilising. The latest trends in the private and public markets, together with Byggfakta.
95% of revenue from public contracts – becoming attractive to public buyers, with Johan Lenander, CEO of Tunstall
Tunstall CEO Johan Lenander on working strategically with the public sector when public contracts make up the vast majority of revenue.
How Samhall is future-proofing its bid organisation – with Anna Nyblin
Samhall bid developer Anna Nyblin on building effective bid teams and using digitalisation and AI in bid work.
How Bravida's new sales team is investing – with Stefan Marshall, Head of Sales Growth Segments at Bravida
Stefan Marshall on building Bravida’s new central sales team – and why they chose to invest in bid managers.
What happened when Adecco invested in a new bid organisation, with Frida Eriksson
Frida Eriksson on what happened when Adecco invested in a dedicated bid organisation – and how the team sets goals.
How Salesforce sells proactively to the public sector, with Mattias Fahlén
Mattias Fahlén on how Salesforce sells proactively to the public sector and builds trust through the right expertise.
From 0 to SEK 100 million in one public contract, with Hani Abou-Dabous at Nexer Group
Hani Abou-Dabous on taking a framework agreement from zero to SEK 100 million in revenue in two years.
The Swedish Public Procurement Market for Engineering Consultants
Public spending on technical consultants is up 28% in four years. Unique statistics on the buyers, suppliers and market trends.
The Public Procurement Market for IT Services in Sweden
Public IT spending is up 25% in four years – and the giants dominate. Unique statistics on the public IT market.
Green Procurements in Sweden
Fewer than half of public tenders require an environmental management system. Find out which buyers set the requirement – and when.
Pandemic Effects on Public Procurement in Sweden
How the pandemic changed public sector spending in 2017–2021 – the winners, the losers and three trends for the years ahead.
