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95% of revenue from public contracts – becoming attractive to public buyers, with Johan Lenander, CEO of Tunstall
Tunstall CEO Johan Lenander on working strategically with the public sector when public contracts make up the vast majority of revenue.
Please note: this podcast episode is for the Swedish market and is in Swedish.
Meet Johan Lenander, CEO of Tunstall. Tunstall develops welfare technology, and over 90% of its revenue comes from public contracts. Johan has previously worked in sales and bids, and has in-depth knowledge of what it takes to sell successfully to the public sector.
Listen as Johan shares:
How companies can develop their business and work strategically towards the public sector.
What Tunstall’s sales organisation looks like when public organisations make up 90% of its customers.
The procurement trends Johan sees – and the ones he’d like to see.
Listen & subscribe to the podcast
Search for Sälj med anbud in your favourite podcast app to find it. Don’t forget to subscribe too, so you never miss a new episode!
